Fourth-largest telecom operator, 9mobile, has officially rebranded as T2, unveiling a new name and brand identity at a corporate event titled Tech Meets Tenacity held at Eko Hotels and Suites in Lagos.
The rebrand, which includes a shift from the company’s longstanding green colour scheme to orange, marks a significant transition in the company’s operations and market outlook.
The announcement was made by Chief Executive Officer Obafemi Banigbe, who said the change was driven by a need to redefine the company’s role in Nigeria’s telecom sector.
“This change is necessary for us to give our best. We are not playing catch-up, but to lead in the industry,” Banigbe said.
The launch event was attended by key industry stakeholders, including the Minister of Communications and Digital Economy, Dr. Bosun Tijani.
The evening was anchored by entertainment personality Darey Art Alade and featured performances by various musical artists.
The rebrand follows a challenging period in the company’s history. Originally launched as Etisalat Nigeria, the company once served over 22 million subscribers and was a strong competitor in the market.
However, following the exit of its original investors, the company—later renamed 9mobile—faced financial challenges, infrastructure degradation, and subscriber losses, dropping to 3.2 million active users by January 2025.
To regain market position, the company recently entered into a national roaming agreement with MTN Nigeria.
The agreement is expected to expand T2’s network coverage and improve service quality for its remaining subscribers.
The transformation from 9mobile to T2 is part of a broader strategy to stabilise operations and reposition the brand amid an increasingly competitive telecommunications landscape in Nigeria.
(The Guardian)
