In just one week of assuming office as the Senior Special Assistant to the Governor of Ondo State on Signage and Advertisement, Yòmí Oyékàn has hit the ground running—setting a clear tone of structure, compliance and modernization in the state’s outdoor advertising space. His early days in office have been marked by direct field engagement, quick assessment of signage corridors, and immediate action to restore order to areas previously overwhelmed by unregulated commercial displays.
Within his first week, Oyékàn led an enforcement sweep across key zones including Alagbaka, Ijapo, Oba-Ile and other priority areas, identifying illegal banners, billboards, building wraps and unapproved signages. His approach was not merely punitive it was corrective and educational. Businesses were notified, illegal installations flagged, and clear communication was established on the need for compliance with state advertising regulations.
He has also begun creating new pathways for revenue optimization, opening discussions with brands, corporate organizations and SMEs to activate properly registered advertising placements through structured channels of government approval. His message has been consistent: Ondo State welcomes investment in signage, but in an orderly, professional and regulated manner.
Working in alignment with the developmental focus of Governor Lucky Aiyedatiwa, Yòmí Oyékàn has positioned the signage sector as a strategic revenue arm and a key driver of societal aesthetics, tourism appeal and urban discipline. His early momentum reflects leadership by action visible on the streets, engaged with stakeholders and committed to building a signage system that serves both government and private enterprise responsibly.
One week in, Oyékàn’s presence is already being felt: clearer streets, more awareness, renewed confidence, and a rising expectation of a cleaner, well-regulated and investor-friendly signage environment in Ondo State. His pace suggests not just a start, but the beginning of a new standard.
OSSA MEDIA
