MultiChoice Nigeria says the 11th edition of the Big Brother Naija (BBNaija) reality television show will premiere on Sunday, July 26.
This season’s winner will walk away with a record ₦160 million grand prize, which includes a cash sum of ₦100 million and a brand-new SUV.
The announcement was made on Wednesday, where the organisers revealed that this year’s prize is the highest ever offered in the history of the reality show since its debut in 2006.
Preparations for the new season had begun months earlier with the screening of prospective contestants.
Physical auditions for the show were held from May 22 to May 24 in Lagos, Abuja and Enugu.
According to the organisers, participation in the audition process was free and open only to applicants aged 21 years and above who possessed a valid means of identification.
The upcoming season followed the success of the 2025 edition, which was won by Opeyemi Ayanwale, popularly known as Imisi.
Imisi emerged victorious after defeating 28 other housemates in the finale held on October 5, 2025, taking home a grand prize worth N150 million, comprising N80 million in cash and a sport utility vehicle (SUV).
With the prize money now increased to N160 million, expectations are high as fans anticipate another season of intense competition, entertainment and drama when the show returns later this month.
Big Brother Naija has produced several household names in the entertainment industry, including Bisola Aiyeola, Mercy Eke, Laycon, Whitemoney, many of whom have gone on to build successful careers in acting, music, media and entrepreneurship.
